What are Agenda Signals?

Every news article makes choices about how to portray the people, organisations, and issues it covers. Agenda Signals tracks these choices across thousands of articles to spot patterns — is a particular subject consistently being painted as a threat? As incompetent? As trustworthy? When the same framing shows up again and again, that's a signal worth paying attention to.

How's it structured?

At the centre of everything is the Subject — a specific person, group, organisation, or issue like NHS, Donald Trump, or Climate Change. For each subject, we measure how news coverage positions them across eight framing axes, such as Safe/Threatened, Effective/Failing, and Trustworthy/Corrupt. Each axis is a spectrum, and the direction tells you which way the coverage is leaning.

Subjects are grouped into Topics — twelve broad categories like Politics, Economy, and Migration — so you can browse by area of interest. Pick a topic below to see which subjects are generating the strongest signals, or use the search to jump straight to a subject you're curious about.