Follow the trail.

Like breadcrumbs through a forest, the clues to how a story is really being told are scattered across dozens of outlets and editorial choices. Breadcrumb News gathers those clues from 27+ sources across 6 countries — so you can follow the trail and see the full picture for yourself.

Not every story you’re told is the whole story

Every news outlet makes choices about how to tell a story. Which facts to lead with, whose perspective to centre, what language to use, and what to leave out. These choices — often called framing — shape how readers understand the world, frequently without realising it. Sometimes, the version of events you’re given reads less like reporting and more like a carefully constructed narrative.

Most people get their news from one or two sources. That means they see one or two versions of every story. When one outlet leads with casualties while another leads with the political response, or one quotes officials while another quotes affected communities, you’re not getting the full picture — you’re getting someone’s version of it.

Breadcrumb News helps you find your way through the noise. Follow the trail.

HOW IT WORKS
1

Monitor

We watch 27+ outlets across the UK, US, Australia, Canada, Ireland, and New Zealand, checking for new articles every few minutes.

2

Analyse

AI reads each article, extracting key facts — who, what, where, when — classifying by topic, and rating importance to different regions.

3

Cluster

Articles covering the same story are grouped together using semantic similarity — not just keywords — so you see all the coverage in one place.

4

Compare

Every article that makes it to the site receives deep analysis — examining headline choices, emotional language, source balance, and what was emphasised or left out.

WHAT YOU CAN DO
WHO IS THIS FOR?

Breadcrumb News adapts to how you want to use it. Here are some of the ways people follow the trail.

Quick Brief

“Just the headlines and scores, fast.”

For busy professionals and mobile users who want fast headlines without the deep analysis.

Stay Informed

“What’s happening, and what should I notice?”

For general news consumers wanting a balanced overview with framing awareness.

Track Agendas

“Show me what narratives are being pushed.”

For advocates, civic watchdogs, and media-savvy users focused on influence patterns.

Compare Coverage

“Show me where outlets diverge most.”

For critical thinkers and journalists wanting side-by-side source comparison.

Learn & Teach

“Give me clear examples for the classroom.”

For educators and students using the platform for media literacy.

Ready to follow the trail?

Dive into the news or fine-tune how the site works for you.

FREQUENTLY ASKED QUESTIONS
What’s the difference between Events and Articles?
An Article is a single piece from one outlet. An Event is a cluster of articles from multiple outlets that all cover the same story. Events let you see how different sources reported on the same thing — with a neutral summary, comparative analysis, and metrics showing how coverage diverged.
Is the analysis done by humans?
No. All analysis is performed by AI. This allows us to process a large volume of articles quickly and consistently, but it also means the analysis may contain errors or miss nuance that a human journalist would catch. We display a disclaimer on every page as a reminder.
Which news sources do you cover?
We monitor major English-language outlets across six countries, including the BBC, The Guardian, CNN, Fox News, the New York Times, Sky News, ABC News (Australia), CBC, RTÉ, and more — around 27 sources in total. We aim for a broad range of editorial perspectives. You can see the full list and choose your preferred sources on the Preferences page.
Does every article on the site get a full analysis?
Yes. Every article that appears on Breadcrumb News has been through the full analysis pipeline — fact extraction, classification, framing analysis, and agenda signal detection. We process far more articles than we publish, but the filtering is about content quality and relevance, never editorial preference. If a story you expected to see isn’t here, the most likely reason is that the coverage didn’t show enough indication of framing techniques or editorial shaping to make comparative analysis worthwhile — a straightforward match report or a company earnings summary, for example, tends to read the same way everywhere. We focus on the stories where the gap between what happened and how it was told is most worth examining. No article is excluded based on its viewpoint or which outlet published it.
How are articles grouped into events?
We use semantic similarity rather than simple keyword matching. Each article is converted into a mathematical representation of its meaning, and articles with very similar representations are grouped together. This helps catch related coverage even when outlets use completely different headlines or terminology.
What do the scores mean?
Each article receives a score from 1 to 100. A higher score reflects reporting that is more balanced, well-sourced, and proportionate in its coverage — closer to straightforward journalism. A lower score suggests the article leans more heavily on framing techniques, selective emphasis, or narrative-driven language. Think of it as a quick read on how much an article is reporting the story versus shaping it.
How often is the site updated?
Sources are checked for new articles every few minutes. Analysis and event grouping happen shortly after, so most stories appear on the site within minutes of being published.
Is Breadcrumb News politically aligned?
No. The goal is to surface framing differences, not to promote any particular viewpoint. We deliberately include outlets from across the political spectrum so that readers can draw their own conclusions.
What about independent media?
Right now, Breadcrumb News focuses on mainstream outlets — which is where most framing goes unnoticed. But we know the picture isn’t complete without independent voices. We’re working on adding curated links to independent news media alongside mainstream coverage, so you can follow the trail beyond the usual sources. This is coming soon.
How is Breadcrumb News funded?
Breadcrumb News is completely independent. There are no investors, no corporate backers, and no advertising deals influencing what we show or how we show it. Running the site means processing over 100,000 AI calls every month, and that isn’t free — but we will never put analysis behind a paywall, lock features behind a subscription, or sell out to advertisers. We believe an informed electorate is in everyone’s best interest, and access to that understanding shouldn’t be gatekept or political. We rely entirely on the support of people who feel the same way. If you find the site useful, your support helps keep the lights on and the analysis flowing.
Can I customise what I see?
Yes. The Preferences page lets you set your region, choose preferred sources, adjust how much analysis detail is shown, and customise your homepage layout. You can tailor the experience to match exactly how you want to follow the news.

A Note on AI & Transparency

All analysis on Breadcrumb News is produced by AI. This enables us to process hundreds of articles across dozens of sources quickly and consistently, but it also means the analysis may contain errors, miss nuance, or reflect biases in the models themselves.

We display a disclaimer on every page as a reminder. We do not claim to be a definitive source of truth — our goal is to help you ask better questions about the news you consume.

The framing scores and analysis are tools for awareness, not verdicts.